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Template

Use this template to map your customer’s journey.

Map your customer journey to improve customer experience and customer satisfaction.

What it covers

Personas
Stages
Goals
Sentiment
Pain-points
Channels
Artefacts
Opportunities

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Experiences we have created

Innovation Design

Import Experience Redesign – CFIA

Redesigned CFIA’s digital tools to simplify import processes, reducing contact centre load and improving compliance.

Customer Experience

Top Task Management for UX – Cisco

A UX overhaul using top task analysis significantly improved Cisco's customer support, reducing support tickets and boosting task completion.

Innovation Design

Driving EV Adoption Through Design – Natural Resources Canada

DFFRNT designed a decision support tool to guide federal fleet managers through the complex process of electric vehicle procurement.

We live at the intersection of design, technology, business and humans. We diverge and converge, and go deep to provide businesses with the research needed for informed decision-making, from behavioural insights to value models.

Let’s build a strategy that delivers value to your customers and your business.

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