Outcome

Mental Models

Shaping intuitive experiences, we will use Mental Models to understand how users perceive systems and processes, ensuring designs align with their expectations and reduce cognitive load.
  • Users approach systems based on assumptions and prior experiences, which can lead to confusion if designs don’t match their expectations. Mental Models help teams uncover these assumptions to create intuitive workflows.
  • This method maps out how users think tasks should be performed, revealing gaps between their expectations and the actual system design.
  • By bridging this gap, teams can simplify interactions, minimize friction, and improve usability without overwhelming users.
  • Mental Models provide clarity on user thought processes, enabling teams to build features and interfaces that feel natural and predictable.
  • The outputs include visual frameworks, task flows, and design recommendations that align products with users’ mental patterns, driving adoption and satisfaction.

Experiences we have created

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