Method
Contextual Inquiry
Gaining first hand insights, we will use Contextual Inquiry to deeply engage with users’ environments, behaviors, and experiences, fostering empathy and uncovering contextual factors that shape their needs.
- Understanding user experiences often requires more than observation or interviews. Contextual Inquiry places teams directly into users’ contexts, enabling them to experience challenges and workflows firsthand.
- This method reveals subtle details, emotional drivers, and environmental influences that are often missed in traditional research approaches.
- By stepping into the user’s world, teams can build empathy, challenge assumptions, and uncover insights that drive meaningful design decisions.
- Contextual Inquiry encourages reflection and perspective-shifting, helping teams identify pain points, priorities, and opportunities for innovation.
- The outputs include rich qualitative data, experience maps, and actionable insights that ground solutions in real-life contexts and behaviors.
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