Method
Card Sorting/Reverse Card Sort
Conducting card sorting research with potential users of the service will provide deep insights, uncovering if content goals and intended experiences are aligned.
- Card sorting research asks users to sort content into information structures that align with their intended tasks and journeys. This research technique is a valuable input to the information design phase that follows and will provide a rich and validated insight into the validity of future content requirements.
- In the card sorting research, we will:
Conduct card sorting sessions (open/closed TBD) with 20 recruited users - Identify functionality structure gaps and opportunities
- Create the critical input to the creation of the information architecture
.jpg)
