UX Research Methods

Demystify the world of UX research with this course designed to provide a clear understanding of quantitative and qualitative data. Learn how these two types of data address different research questions and how to effectively design studies, collect data, and analyze findings. From selecting the right methods to interpreting results, this course equips participants with the knowledge to leverage both data types for deeper user insights. Whether you’re a designer, researcher, or product manager, you’ll gain the confidence to choose the right approach for your UX challenges and make informed, user-centered decisions.

This course is designed for UX designers, researchers, product managers, and anyone involved in decision-making who wants to understand how to leverage data in user research. It’s ideal for professionals looking to gain clarity on the differences between qualitative and quantitative data and learn how to apply each effectively. Whether you’re new to research or seeking to refine your study design and analysis skills, this course provides the foundational knowledge to make data-driven decisions that enhance user experiences.

• Gain a clear understanding of the differences between qualitative and quantitative data and the research questions they address.
• Learn how to design effective studies tailored to your UX research objectives.
• Develop skills for collecting high-quality data through methods like interviews, surveys, and analytics tools.
• Understand techniques for analyzing qualitative data to uncover patterns, themes, and user insights.
• Learn how to interpret quantitative data, including metrics, trends, and statistical significance, to inform design decisions.
• Build confidence in selecting the right research methods and data types to address specific UX challenges effectively.