User Interviews & Focus Groups

Delve into the art of client interviews to uncover nuanced insights that go beyond what surveys can reveal. This course teaches you how to design comprehensive interview guides, conduct one-on-one and group discussions effectively, and extract valuable information from conversations. Learn practical techniques for navigating complex topics, managing group dynamics, and synthesizing interview data into actionable insights. Whether you're exploring user needs, validating concepts, or shaping strategy, this course equips you with the skills to transform conversations into meaningful guidance for your projects.

This course is designed for UX researchers, designers, product managers, consultants, and anyone responsible for gathering in-depth insights directly from clients or users. It’s ideal for professionals looking to refine their interviewing skills, navigate complex discussions, and distill qualitative data into actionable guidance. Whether you’re new to conducting interviews or seeking to enhance your approach, this course provides the tools and confidence to facilitate meaningful conversations that drive impactful outcomes.

• Learn how to design detailed and effective interview guides tailored to specific research goals.
  
  
• Develop practical skills for conducting insightful one-on-one and group client interviews.
  
  
• Master techniques to navigate complex topics and encourage open, honest dialogue during interviews.
  
  
• Gain confidence in managing group dynamics and balancing multiple perspectives in discussions.
  
  
• Learn methods for synthesizing qualitative data into key themes, insights, and actionable recommendations.
  
  
• Build the ability to use interview findings to inform design decisions, strategies, and client deliverables effectively.