Executive Playbook: Innovating Products & Services for the Digital Age
Upcoming Courses
This course is ideal for senior executives, innovation leaders, product managers, service development professionals, digital transformation managers, and business strategists responsible for driving growth and staying competitive. It is especially valuable for those aiming to foster a culture of innovation, leverage emerging technologies, and integrate human-centered design in their leadership approach.
This course is designed for leaders seeking to drive innovation within their organizations. It provides a practical framework for developing new products and services that meet market demands and enhance customer experiences. Executives will learn strategies for fostering a culture of innovation, leveraging emerging technologies, and applying human-centered design principles to create transformative solutions. The course equips leaders with actionable insights to navigate the complexities of modern innovation and stay competitive in an evolving marketplace.
By the end of this program, participants will:
- Develop a clear innovation strategy to drive product and service development.
- Learn techniques to foster a culture of innovation within teams and organizations.
- Gain insights into leveraging emerging technologies to enhance offerings.
- Apply human-centered design principles to improve customer experience.
- Master practical frameworks for identifying and responding to market opportunities.
- Build skills to lead and manage innovative projects effectively in a digital era.
1. Introduction to Innovation in the Digital Age (30 min)Overview of innovation in today’s competitive and digital landscape.The executive’s role in driving both product/service and digital innovation2. Developing an Innovation Strategy (45 min)
- Creating an actionable roadmap aligned with business objectives.
- Identifying market opportunities and strategic prioritization.
3. Fostering a Culture of Innovation (45 min)
- Techniques to inspire and engage teams.
- Building cross-functional collaboration and psychological safety for innovation.
- Interactive discussion: barriers to innovation culture in participants’ organizations.
4. Human-Centered Design Principles (1 hour)
- Applying design thinking to product and service development.
- Customer-centric approaches for market-driven innovation.
- Activity: Mapping customer needs to current offerings.
5. Introduction to Digital Transformation (30 min)
- Key trends reshaping industries.
- The intersection of product/service innovation and digital transformation.
6. Understanding Emerging Technologies (45 min)
- Overview of AI, IoT, blockchain, and other digital enablers.
- Identifying technologies that align with strategic objectives.
7. Leveraging Digital Tools for Business Model Innovation (45 min)
- Adapting and evolving business models for digital integration.
- Examples of digital disruption and strategic response.
8. Managing Innovation & Digital Projects (1 hour)
- Frameworks for leading and scaling innovation initiatives.
- Overcoming challenges in digital adoption, experimentation, and execution.
- Activity: Innovation project planning using a provided framework.
9. Measuring Innovation Success (30 min)
- Tools and metrics to assess innovation impact.
- Continuous improvement and iteration strategies.
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