Contextual Research Methods

Tap into the wealth of data that’s already available to you and learn how to use environmental analysis techniques to gain actionable insights. This course covers methods like forum scraping, competitor analysis, and traffic & search analytics to collect and analyze data from diverse sources.

Discover how to triangulate multiple data streams to uncover trends, behaviors, and opportunities that can guide your next strategic steps.

Whether you're looking to improve user experience, refine your product strategy, or stay ahead of the competition, this course equips you with the tools to turn existing data into powerful insights that drive informed decision-making.

This course is perfect for UX researchers, designers, product managers, digital marketers, and data analysts who want to harness the power of existing data to inform their decision-making.

It’s ideal for professionals looking to enhance their ability to analyze online behavior, track competitor performance, and leverage traffic and search data to improve strategies.

Whether you’re new to environmental analysis or looking to refine your skills, this course will provide the tools and techniques to turn readily available data into actionable insights for your projects.

• Learn how to use environmental analysis techniques, such as forum scraping, competitor analysis, and traffic & search analytics, to gather valuable data.
  
• Gain the skills to analyze and interpret a variety of data sources to uncover meaningful trends and insights.
  
• Understand how to triangulate data from multiple sources to create a comprehensive view of user behavior and market dynamics.
  
• Develop strategies for leveraging existing data to inform design decisions, improve user experience, and refine product strategies.
  
• Learn how to track and analyze competitor activities to identify opportunities and potential threats.
  
• Build confidence in using data-driven insights to make informed, strategic decisions that drive business success.